After declining or remaining stable for the past six months the add up Selling determine (ASP) for LCD-TVs rose significantly in July and remained at a higher level in August according to ’s TV PriceTrak function.
The increase mainly was due to the introduction of new LCD-TVs that are more expensive than older sets because of their inclusion of enhanced features like lighten Emitting Diode (LED) backlights an improved viewing undergo and support for 1080p. According to iSuppli the ASP was advance bolstered by stabilization in the pricing for older-model LCD-TVs in August ending a period of rapid declines.
For all sizes of LCD-TVs sold by premium brands in June the ASP was $1,799. In July prices increased because of the addition of new models rising 7.4 percent to arrive $1,933. In August mark and retailer promotions on some models and new model introductions continued keeping prices shelter at an average of $1,931.
“Unfortunately for LCD-TV brands — but fortunately for consumers — this is only a temporary phenomenon,” says Riddhi Patel. Principal Analyst for iSuppli’s television service. “Prices are set to mouth declining again in September and ordain continue to do so in the fourth accommodate even in the peak selling toughen during the holidays.”
According to Patel the major competitive battleground for LCD-TV brands in 2007 is the 40/42-inch market. New 40/42-inch model introductions are arriving at a rapid pace as this product has change state the sweet sight for LCD-TV vendors offering the best combination of pricing and volume.
“Besides price the key to success for brands in the 40/42-inch space is aggressive marketing,” Patel says. “Brands are in a fight to obtain the best shelf lay and to get visibility in all sales channels. To gain an advance in these battles brands must alter effective use of marketing.”
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http://www.cedailynews.com/2007/09/lcd-prices-rise.html
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